Archives for May 2015

May 29, 2015 - Comments Off on No Google Photos for me

No Google Photos for me

The Verge has a good explanation of why Google Photos isn't likely going to replace iCloud Photos for me anytime soon.

…Google automatically scans every photo and uses its powerful neural network to assign metadata.

If you trust Google then this is welcoming news — it makes life easier and saves time, not just in the Photos app but in services like Now (and Now on Tap). If you don’t trust Google then it’s just another case of the “don’t be evil” company exploiting you for advertising profit.

Remember, nothing is free. By using Google services or products like Maps, Gmail, or Photos you'll allowing Google to see, read, or scan every nuance of your life so they can sell that data to other companies. But Xavier puts it in a different light which really scares the bejeezus out of me…

…you now have to be afraid of those close to your that have Android devices. The seemingly normal action of taking a picture at a private party is now Google’s own private CCTV network in action. Photos will be uploaded automatically to Google’s cloud, analysed and categorised. Even if you choose not to use any of their services, they will be able to build a profile of you, based on photos and videos your friends take of you. Because they have facial recognition software running on their servers that is better at recognizing people than you are.

Think about that. Even if you don't use any of Google's products or services you'll be on their graph, because someone who does will eventually be linked to you through Google's smart algorithms.

May 22, 2015 - Comments Off on Flickr researches how photo filters affect online engagement

Flickr researches how photo filters affect online engagement

[Professionals] mainly use the filters to correct errors or improve aesthetics of their photowork. Conversely, many casual social photographers use their mobile cameras for simpler daily documentations like taking photos of things, events, and people. Social photographers often share their photos with family and friends and use and enjoy filters as a method of photo personalization (making the photo unique to them), which they find fun to use and without the need to learn and use a separate editing suite (professional or otherwise).

I never liked filters that much. I rarely, if ever, use them because I prefer even a basic set of editing tools to correct any mistakes, but I understand the need for people to be "creative" and feel like they're putting something out into the world that is unique. I have been using the filters inside Photos for OS X a bit more lately but only to accentuate color or tones that already exist in the photo.

Filtered photos are 21 percent more likely to be viewed and 45 percent more likely to be commented on. However, not all filters affect engagement equally. Filters that increase contrast and correct exposure can help a photo’s engagement, and filters that create a warmer color temperature are more engaging than those with cooler color effects.

So…a warm, highly contrasted photo with a well lit object is like catnip for people - gotcha.

 

May 13, 2015 - Comments Off on I was an undercover Uber driver

I was an undercover Uber driver

I talked to lots of drivers. But few kept a meticulous enough log of hours worked, miles driven and expenses paid that I felt comfortable using their data alone. Many drivers worried about getting in trouble, too — Uber can "deactivate" a driver for any reason. I needed someone on the record, someone whose data I knew I could trust.

So, in January, I applied to be an UberX driver myself.

Fascinating read about a disruptor who is ripe for disruption itself.

Source: I was an undercover Uber driver

May 11, 2015 - Comments Off on PBS Annual Meeting

PBS Annual Meeting

This week I'm attending PBS's Annual Meeting in Austin, TX which is a fascinating insight into how local stations work and an opportunity to connect with people across the system.

The PBS Annual Meeting is the premier gathering of public television professionals, bringing together station teams, independent producers, community partners and national organizations to connect, collaborate and plan our future together. In Austin we will build on the momentum of the PBS Regional Meetings and showcase local and national content and innovative ways our industry is transforming our service to meet the needs of the communities we serve. And it is Austin, home of Austin City Limits, so you know there will be some serious music!

I'm presenting a session on how PBS builds it's visual brand over a long period of time and how stations can use that philosophy to create their own visual brand that's tied to the PBS brand but totally their own. If you're in Austin, make sure to drop me a line or attend my session - Take it to the Next Level - Animation Package Deep Deep, or one of my 1-on1 30min sessions on Wednesday.

May 8, 2015 - Comments Off on Apple’s Mac App Store is broken?!

Apple’s Mac App Store is broken?!

OK. This is the 3rd article this week claiming the Mac App Store is "broken". I don't think it's "broken" at all. I simply think a lot of the apps being sold solve a problem most people don't have. Pretty simple. Yet, I still can't find a decent piece of financial consumer software on the store at all. Then, of course, there's the obvious reason…

Apple produces a computer and operating system that is complete enough without third-party apps for most average users: It enables them to check email, pay bills online, visit websites, engage in social media, and more, and that's all they're really interested in doing. They don't want to put new apps on their Mac. And that's fine.

Source: NSFW: Apple's benign neglect of the Mac App Store | iMore

May 7, 2015 - Comments Off on Poldark

Poldark

Poldark_MainImage

Working with Leroy & Clarkson, we crafted a spot for this revival of Masterpiece's Poldark.

Savor a swashbuckling new adaptation of the hit 1970s series, starring Aidan Turner as Ross Poldark.

Check out the trailer!

May 4, 2015 - Comments Off on TV Stars and the Live Stream

TV Stars and the Live Stream

Since live tweeting is expected behavior these days for a lot of TV stars, and with the advent of live streaming apps like Periscope, how long before we expect TV stars/hosts to live stream themselves with commentary as the episode airs?

May 4, 2015 - Comments Off on New Nikon D5300

New Nikon D5300

May 1, 2015 - Comments Off on Branded Content

Branded Content

Branded Content…

it's content, it's likeable, it's creative, it meets brands' objectives and it's good enough to get a prime-time slot on a major commercial channel.

Basically, it's a piece of content that showcases the values and culture of a particular brand - not a long form ad and not a brand manifesto, but something truly different.

The article points to examples by Red Bull, Chipotle and Marriott, but the entire article plays to the premise that consumer service brands centered on sales are the main drivers of "branded content".

But…I wonder what would happen if PBS - a content provider - produced a branded content piece in the context of this definition. What would that look like?

Source: If You're Not at Least Thinking About Branded Content, You're Missing Out | Adweek