Archives for July 2015

July 15, 2015 - Comments Off on Snapchat has become a Wild West of sponsored content

Snapchat has become a Wild West of sponsored content

via The Verge…

This is a new kind of ad campaign, one that has become increasingly popular on Snapchat. It works by the same basic logic as traditional ads: Shonduras has an audience, just like Time magazine or The Today Show, and Taco Bell wants to tell that audience about its new dessert. Since it's a valuable audience, they're willing to pay for the privilege, often as much as $100,000 for an involved story like this one.

There are many challenges with working in a non-profit business like PBS, but not having to endure this sort of nonsense in our Marketing dept is one I greatly value.

Source: Snapchat has become a Wild West of sponsored content | The Verge

The master has failed more times than the beginner has ever tried.

-Stephen McCranie

The Master Has Failed, #

July 13, 2015 - Comments Off on Introducing a New Streaming TV Service From Comcast

Introducing a New Streaming TV Service From Comcast

Xfinity's new $15/mo. streaming service…

With Stream, Xfinity Internet customers can watch live TV from about a dozen networks - including all the major broadcast nets and HBO - on laptops, tablets and phones in their home. It includes thousands of on demand movies and shows to watch home or away and even comes with access to TV Everywhere and a cloud DVR

The price, the channel selection, the DVR…this is very intriguing and possibly the best match of services and price yet. The only drawback, for me, is the lack of any TV support. I'd have to use Airplay with the service as it's currently setup. But if Xfinity came out with an AppleTV channel for this, I think they'd have the best service on the market. That is, if this deal isn't some sort of 12 month intro price or other sneaky scheme.

Source: Introducing a New Streaming TV Service From Comcast

July 10, 2015 - Comments Off on Fox Nets $40 Million in Women’s World Cup Ad Revenue | Adweek

Fox Nets $40 Million in Women’s World Cup Ad Revenue | Adweek

via AdWeek…

Fox netted roughly $40 million from Women's World Cup ad sales, according to an industry source, a figure that more than doubled the company's initial revenue estimates for the tournament and is five times more than the $8 million ESPN raked in for its coverage of the 2011 Women's World Cup.

More than $12 million of Fox's revenue came from Sunday's final alone—25.4 million viewers tuned in to see the U.S. beat Japan 5-2, making it the most-watched soccer game in U.S. history.

Strange because I don't remember a single ad from Sunday's match. If fact, I remember actually thinking, "How is FOX making any money with no commercials during the game?" So what does that say? That the "integrated marketing" was so good I didn't even notice it? Or that the "integrated marketing" was too good and I didn't even notice it!

Source: Fox Nets $40 Million in Women’s World Cup Ad Revenue | Adweek