Adblock usage grew by nearly 70% between June 2013 – June 2014.
Ad blocking is something that keeps growing by leaps and bounds every year, so I for one, am really looking forward to iOS 9's content blockers and what they'll do for mobile browsing.
Think of Content Blockers like this…
Remember when Dish Network launched the ad skipping feature called Auto Hop and content providers freaked out? Yeah, iOS 9's content blockers are going to do the same thing for mobile web browsing and I am so excited.
p.s. Do yourself a favor and download both AdBlock Plus and Ghostery for your desktop/laptop browser and watch how FAST the web really is without all the ads and tracking software killing the experience.