All Posts in Thoughts

August 28, 2017 - Comments Off on Facebook Company Posting & Sharing

Facebook Company Posting & Sharing

Here's an interesting conundrum for all my Marketing/Branding/Social friends…

To get my new website (and my new company) some exposure, I created a Facebook company page. To get that FB company page up and running, I've been sharing things posted there from my website; then sharing those posts over on my personal Facebook page. Confused?

Portfolio -> FB Company Page -> FB Personal Page

That means anyone who's a personal friend of mine hopefully will see the "share" from my company page and then click the link to see the actual content on my portfolio.

Click here to see an example

It seems overly complicated though. Posting a link on one FB page, only to share that post to another FB page.

If I were to simply post content from my website directly to my personal page, it might come across differently to some people versus my "personal" page sharing my "company" posts.

I'd love some advice in this area. Is this setup the most efficient way to gain support for my company in the short term? Maybe it just seems awkward for now because I have to repost all my own stuff. Hopefully, in the future, when enough people have "liked" my FB company page, I won't have to repost all my own stuff and people will natively see my company posts.

October 24, 2016 - Comments Off on Getting My Star Wars Political History Straight

Getting My Star Wars Political History Straight

After watching the latest episode of Star Wars Rebels, it brought back my confusion over what each political and historical party was called during the movies so I thought I’d try and work this out.

In “Phantom Menace” we start with the “Galatic Republic” (aka: Old Republic). After much strife with the “Separatist” movement1, who intends to leave the Galatic Republic2, the galaxy falls into the “Clone Wars”. Eventually, the “Galatic Empire”3 is formed from the ashes of “Revenge of the Sith”.

After the true nature of the Empire becomes clear, three senators4, begin creating the first “Rebel Alliance” and that brings us to "A New Hope”. The “Rebels” fight it out and eventually we get the “New Republic” after "Return of the Jedi". A fraction of the size of the former “Galactic Republic” and “Empire”, the “New Republic” remained on friendly terms with a majority of galactic systems. A faction called the “First Order” eventually secedes once tensions reached a breaking point and built it’s ranks over the next 30 years. This brings us to "The Force Awakens" when the “Resistance”, founded by Leia, is attempting to fight the “First Order” and it’s rise to power.

So, to sum it all up…

First there’s the "Galatic Republic", but the "Sepratists" cause a huge Clone War and the Republic is turned into the "Galatic Empire". But then the "Rebel Alliance" rises up to fight the Empire, eventually leading the entire galaxy into the "New Republic". A faction alled the "First Order" then arises and causes everyone trouble, leading to a group known as the "Resistance" to fight them.

That is a lot to process but I’m glad I finally worked it out.

  1. led by Darth Sidious and his apprentice Count Dooku 
  2. they refused to comply with its excessive taxation and corruption in the Senate during the Separatist Crisis 
  3. let by Supreme Chancellor Palpatine, the real mission was to bring Sith rule to the galaxy 
  4. Bail Organa of Alderaan, Garm Bel Iblis of Corellia, and Mon Mothma of Chandrila 

April 26, 2016 - Comments Off on YouTube will soon roll out six-second ads that you can’t skip

YouTube will soon roll out six-second ads that you can’t skip

Today the company announced that beginning next month, it'll offer six-second "Bumper" ads that are designed to be a better companion to the shorter video clips that millions of YouTube users are watching on smartphones.

The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video — and keep in mind a ton of that is music.

This is fascinating! YouTube, which is supposed to be "forward thinking" and part of the "newfronts" is embracing the oldest vehicle the TV industry has for making money - the advertisement. In an age where no advertisements seems more and more like the future, where content is king and the user is in total control, YouTube is practically going backwards.

Source: YouTube will soon roll out six-second ads that you can't skip | The Verge

Related: New Study Finds Humans Experience Greatest Feelings Of Joy When Pushing ‘Skip Ad’ Button | The Onion

December 24, 2015 - Comments Off on Christmas Party 2015

Christmas Party 2015

Mom (and Dad) have been throwing a Christmas party for their friends and neighbors for about 8 years now1. They love doing it even though it's a lot of work and I love taking the photos each year. A few years ago I created a collage from all the years and I've added to it each year. It's played on the living room TV for all to see each year via our AppleTV and the magic of iCloud Photo Sharing. People really love watching it and it's a lot of fun to see how I've gone from thin to thick, then back again, as well as see kids grow up and those who are no longer with us.

I'm really glad I've been able to record these parties through the years. My family always complains at first that I'm taking way too many photos, but they love them in the end. I've always tried to use a decent camera so that my pictures stand up to the test of time. Little tip, if you're recording your family's precious moments only using an iPhone, you're going to wish at some point you'd bit the bullet and at least bought a simple point and shoot camera. Sure, phones take decent pictures, but I've got tons of photos from past events that were taken with my first iPhone which only captured photos at 320 x 480 pixels. That's tiny! Not only the size but the quality was pretty bad as well.

So, enjoy the holidays with a photo2 or two and Merry Christmas from me to you. Hey, that rhymed!

  1. Except for last year and their first year down in FL 
  2. I'm even going to try more videos this year 

December 6, 2015 - 1 comment.

2015 NY & DC Downton Events

As I write this, I'm northbound on Amtrak's Acela Express to NY's Penn Station to prepare for the last ever Downton events1 we'll be promoting in New York at the Hudson Theatre. If you've never gotten a chance to ride the rails instead of fly, you should really give it a try. The train is an infinitely better experience than a flight, it's also just as expensive, which is why most Americans never even give it a shot. I love it though and I'd definitely take the train more if the prices were lowered and the schedules for the southern lines were more frequent.

I'll be meeting up with my colleague Phil Piga who organizes and runs events for PBS. Phil and I have been working together for quite awhile now and I've been getting involved more over the last several years, even Directing the live online stream last year, which was a thrill and something I've missed. This year, there is no live stream, so I'll be there more as a Creative Director, making sure the branding, backdrops, posters, lighting, stage, presentations, and much more are designed and setup properly. Once the event begins, I'll take my place backstage to make sure the lights, audio, and talent get the proper cues.

It's been a privilege to have been backstage with the Downton cast on several occasions. To see and chat with them in such a cordial & relaxed manner has made the effort and late nights all the more worth it; not to mention made my job seem very cool to mom & dad. Once again, we'll be shooting interviews with the fans and recording the event for a video we'll put together later. And of course, I'll have another post on this year's Downton creative when it's ready, so be sure to lookout for that. Till then, remember, Jan 3rd - the last season of Downton begins!

  1. This is actually my 3rd time at this event. I'd like to think it's gotten better each year. 

November 23, 2015 - Comments Off on ItsWilder Speed Tests

ItsWilder Speed Tests

I just used to test out this site’s homepage and I’m a bit embarrassed to say it got an “F”. It takes an average of 3.2 seconds for it to load and one of the reasons appears to be something called “Serve Scaled Images”. It appears that all my photos (including the main image) are “resized in HTML or CSS from 1920x1080 to 300x169.” GTMetrix goes on to say, “serving a scaled image could save 306.0KiB (97% reduction)”. But looking under the Waterfall tab, where you can see each phase of your site loading and how fast it was, I can see that just to reach my server and get a response took 1.53 secs. That’s fairly slow considering it should take around 700 to 900 milliseconds (I think).

I’m seriously considering moving this site from to Immotion Hosting after reading this article.

September 2, 2015 - Comments Off on Hulu Finally Launches Ad-Free Version

Hulu Finally Launches Ad-Free Version

Beginning today, subscribers can upgrade to an ad-free plan for $11.99 per month…

Whoo hoo! I immediately changed my plan over to the ad-free version. I can now catch up on some of the shows that have been sitting in my queue for awhile that I’ve been dreading to watch, simply because of the commercials.

Buuuut…there is the fine print:

This show is not included in our No Commercials plan but has been made available to you with a short commercial before and after each episode with no interruptions during the show.

I’m still OK with that…mostly.

The next big thing Hulu needs to do is standardize it’s catalog. They have way too many shows with “exceptions”. I’ll give you some examples…

FX is very confusing…

  • The Strain - You can watch all of season 1, but none of the current Season 2 episodes
  • Sex&Drugs&Rock&Roll - You can watch the latest episode from this season, but only with a cable subscription
  • Archer - only seasons 1-5 available; even though season 6 already aired, it’s not available
  • American Horror Story - Only seasons 1-3 are available; even though season 4 already aired, it’s not available and season 5 starts soon on FX
  • The Americans - Only clips are available. If this is the case, why even have it show up on the site at all?

FOX is a bit better…

  • Gotham - You can only watch the last 5 episodes along with episodes the day after they air
  • Brooklyn Nine-Nine - You can watch all of seasons 1 and 2 along with episodes the day after they air
  • Bobs Burgers - All of season 5 along with episodes the day after they air
  • Mindy Project - Seasons 1-3 are available with season 4 airing exclusively on HULU.


  • Hell’s Kitchen - You can watch Seasons 1-11, 13 and new Season 14 episodes the day after air

CW seems to be the easiest to understand…

  • The Flash, Arrow, The 100, The Messengers, Beauty & the Beast - You can only watch the last 5 episodes along with episodes the day after they air

Here’s my recommendation hulu:
Focus on providing the ultimate cord cutters package - the last 5 episodes from each show on all 4 broadcast networks; no cable subscription needed. Stop worrying about back catalogs, full seasons, or previous seasons. If a user wants the full season from a past year, let them find the disc on Netflix.

Source: Hulu Finally Launches Ad-Free Version, Priced at $11.99 a Month | Adweek

September 1, 2015 - Comments Off on Top 3 Slack Requests

Top 3 Slack Requests

Back in March I wrote about some of the obstacles we’ve faced as a department in adopting Slack as our go-to communication platform. Six months later and email is still the overwhelmingly biggest hurdle to overcome, but we’re making strides. We’ve done several projects in Slack and it’s now a bit clearer what we need in order to make Slack a full time platform.

1) Nested Channels

We use different channels for each project. So our setup looks something like…

#project 1
#project 2
#project 3

But with this setup comes the inevitable overload within each channel. Because our department handles multiple types of deliverables for each project, someone from digital might be talking over someone from print who is waiting on an answer, and the on-air person is being flooded with notifications from both because they also need to be in the channel. I know users can adjust their notifications through muting and other settings, but we’ve had to take even more drastic measures. We’re testing the idea of creating multiple channels for each part of the project, which creates something like this…

#project 1-print
#project 1-digital
#project 1-onair

That’s going to triple the number of channels but it solves a lot of our overload issues. But what would be even better is if we could have nested channels within a main channel, something like this…

#project 1
#project 2
#project 3

2) Nested Comments

When you upload a file format such as a JPG or PDF, Slack provides a way to comment directly on the posted file. But when you post a link or make a normal comment, Slack doesn’t have a way to respond directly. They just implemented “Reactions” but that doesn’t help when someone asks a question and the answer is 6 comments below. It would be fantastic to comment directly on someone else’s comment.

3) Administrators can “move” comments

Slack already allows users to edit their comments. But with so many new people trying to figure Slack out within our department, most people simply type wherever and whenever they feel like it. Nevermind there are nested comments for uploads. People will simply comment about a photo that was uploaded 7 posts ago, but because they didn’t comment directly on the photo, no one has any idea what they’re referring too. Or a bigger issue is people not knowing there is a specific channel for exactly what they’re talking about but are posting in a very general channel. Because of these issues, I’d love the ability as an Admin to simply “move” a person’s comment or post into the appropriate channel. While I definitely don’t want to get into be the “cop” of the department, this would simply be a way for me to gently nudge people into using the tool correctly.

Take Away

These are just my gut answers to problems we’re facing everyday. I’d like to think Slack is already thinking about these issues and coming up with even more ingenious ways of solving them. It’d be great for Slack to publicly post a list of problems they’re tackling, even if they don’t have any due dates, simply to know they’re thinking about the problems their users are experiencing.

August 28, 2015 - Comments Off on iOS 9’s Content Blockers Are A Reckoning

iOS 9’s Content Blockers Are A Reckoning

Adblock usage grew by nearly 70% between June 2013 – June 2014.

Ad blocking is something that keeps growing by leaps and bounds every year, so I for one, am really looking forward to iOS 9's content blockers and what they'll do for mobile browsing.

Think of Content Blockers like this…

Remember when Dish Network launched the ad skipping feature called Auto Hop and content providers freaked out? Yeah, iOS 9's content blockers are going to do the same thing for mobile web browsing and I am so excited.

p.s. Do yourself a favor and download both AdBlock Plus and Ghostery for your desktop/laptop browser and watch how FAST the web really is without all the ads and tracking software killing the experience.

Source: 2014 Report – Adblocking Goes Mainstream | Inside PageFair

July 15, 2015 - Comments Off on Snapchat has become a Wild West of sponsored content

Snapchat has become a Wild West of sponsored content

via The Verge…

This is a new kind of ad campaign, one that has become increasingly popular on Snapchat. It works by the same basic logic as traditional ads: Shonduras has an audience, just like Time magazine or The Today Show, and Taco Bell wants to tell that audience about its new dessert. Since it's a valuable audience, they're willing to pay for the privilege, often as much as $100,000 for an involved story like this one.

There are many challenges with working in a non-profit business like PBS, but not having to endure this sort of nonsense in our Marketing dept is one I greatly value.

Source: Snapchat has become a Wild West of sponsored content | The Verge