March 5, 2015 - Comments Off on Coca-Cola unveils major redesign as it shifts from brand-specific ads

Coca-Cola unveils major redesign as it shifts from brand-specific ads

It is wrapping all four distinct brands – classic Coke, Diet Coke, Coke Zero and Coke Life, under one master brand marketing banner: Coca-Cola, in a bid to drive unity across the portfolio

Interesting. I'd have thought that making all their products look similar would actually cause more confusion.

50% of consumers not realising [Coke Zero] is a no sugar Coke

Wow. And I never would have thought that was a problem either. How do people still not know what Coke Zero is??!!

Coca-Cola unveils major redesign as it shifts from brand-specific ads | Brand Republic.

Published by: ItsWilder in Blog, Thoughts
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