For decades the industry’s conventional wisdom held that design wasn’t important. The industry’s leaders created shitty software and shitty hardware. Apple’s success has upended the industry’s value system. Almost all of Apple’s competitors value design more today than they did a decade ago: Microsoft, Google, Samsung, HP — all of them.
People use Apple all the time for a branding reference, yet what they never want to discuss is the importance design has had in the success of their bottom line as well.