May 22, 2015 - Comments Off on Flickr researches how photo filters affect online engagement
[Professionals] mainly use the filters to correct errors or improve aesthetics of their photowork. Conversely, many casual social photographers use their mobile cameras for simpler daily documentations like taking photos of things, events, and people. Social photographers often share their photos with family and friends and use and enjoy filters as a method of photo personalization (making the photo unique to them), which they find fun to use and without the need to learn and use a separate editing suite (professional or otherwise).
I never liked filters that much. I rarely, if ever, use them because I prefer even a basic set of editing tools to correct any mistakes, but I understand the need for people to be "creative" and feel like they're putting something out into the world that is unique. I have been using the filters inside Photos for OS X a bit more lately but only to accentuate color or tones that already exist in the photo.
Filtered photos are 21 percent more likely to be viewed and 45 percent more likely to be commented on. However, not all filters affect engagement equally. Filters that increase contrast and correct exposure can help a photo’s engagement, and filters that create a warmer color temperature are more engaging than those with cooler color effects.
So…a warm, highly contrasted photo with a well lit object is like catnip for people - gotcha.