Fox netted roughly $40 million from Women's World Cup ad sales, according to an industry source, a figure that more than doubled the company's initial revenue estimates for the tournament and is five times more than the $8 million ESPN raked in for its coverage of the 2011 Women's World Cup.
More than $12 million of Fox's revenue came from Sunday's final alone—25.4 million viewers tuned in to see the U.S. beat Japan 5-2, making it the most-watched soccer game in U.S. history.
Strange because I don't remember a single ad from Sunday's match. If fact, I remember actually thinking, "How is FOX making any money with no commercials during the game?" So what does that say? That the "integrated marketing" was so good I didn't even notice it? Or that the "integrated marketing" was too good and I didn't even notice it!