March 31, 2015 - Comments Off on KQED tries out Square Cash to boost mobile giving

KQED tries out Square Cash to boost mobile giving

After mobile-payment processor Square expanded its peer-to-peer payment service Square Cash to businesses and to nonprofits last week, KQED began soliciting donations using “cashtags,” a unique identifier designed for social media marketing.

Using the tag $KQED, the station’s March 23 campaign raised about $1,500 from 60 donations, according to Michael Lupetin, v.p. of marketing.

It’s fantastic to see local stations embracing new and creative technology for donations. It saddens me though, a key metric is still to gain an email address.

KQED tries out Square Cash to boost mobile giving

Published by: ItsWilder in Blog
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