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April 26, 2016 - Comments Off on YouTube will soon roll out six-second ads that you can’t skip

YouTube will soon roll out six-second ads that you can’t skip

Today the company announced that beginning next month, it'll offer six-second "Bumper" ads that are designed to be a better companion to the shorter video clips that millions of YouTube users are watching on smartphones.

The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video — and keep in mind a ton of that is music.

This is fascinating! YouTube, which is supposed to be "forward thinking" and part of the "newfronts" is embracing the oldest vehicle the TV industry has for making money - the advertisement. In an age where no advertisements seems more and more like the future, where content is king and the user is in total control, YouTube is practically going backwards.

Source: YouTube will soon roll out six-second ads that you can't skip | The Verge

Related: New Study Finds Humans Experience Greatest Feelings Of Joy When Pushing ‘Skip Ad’ Button | The Onion

August 28, 2015 - Comments Off on iOS 9’s Content Blockers Are A Reckoning

iOS 9’s Content Blockers Are A Reckoning

Adblock usage grew by nearly 70% between June 2013 – June 2014.

Ad blocking is something that keeps growing by leaps and bounds every year, so I for one, am really looking forward to iOS 9's content blockers and what they'll do for mobile browsing.

Think of Content Blockers like this…

Remember when Dish Network launched the ad skipping feature called Auto Hop and content providers freaked out? Yeah, iOS 9's content blockers are going to do the same thing for mobile web browsing and I am so excited.

p.s. Do yourself a favor and download both AdBlock Plus and Ghostery for your desktop/laptop browser and watch how FAST the web really is without all the ads and tracking software killing the experience.

Source: 2014 Report – Adblocking Goes Mainstream | Inside PageFair

July 10, 2015 - Comments Off on Fox Nets $40 Million in Women’s World Cup Ad Revenue | Adweek

Fox Nets $40 Million in Women’s World Cup Ad Revenue | Adweek

via AdWeek…

Fox netted roughly $40 million from Women's World Cup ad sales, according to an industry source, a figure that more than doubled the company's initial revenue estimates for the tournament and is five times more than the $8 million ESPN raked in for its coverage of the 2011 Women's World Cup.

More than $12 million of Fox's revenue came from Sunday's final alone—25.4 million viewers tuned in to see the U.S. beat Japan 5-2, making it the most-watched soccer game in U.S. history.

Strange because I don't remember a single ad from Sunday's match. If fact, I remember actually thinking, "How is FOX making any money with no commercials during the game?" So what does that say? That the "integrated marketing" was so good I didn't even notice it? Or that the "integrated marketing" was too good and I didn't even notice it!

Source: Fox Nets $40 Million in Women’s World Cup Ad Revenue | Adweek