All Posts in marketing

July 15, 2015 - Comments Off on Snapchat has become a Wild West of sponsored content

Snapchat has become a Wild West of sponsored content

via The Verge…

This is a new kind of ad campaign, one that has become increasingly popular on Snapchat. It works by the same basic logic as traditional ads: Shonduras has an audience, just like Time magazine or The Today Show, and Taco Bell wants to tell that audience about its new dessert. Since it's a valuable audience, they're willing to pay for the privilege, often as much as $100,000 for an involved story like this one.

There are many challenges with working in a non-profit business like PBS, but not having to endure this sort of nonsense in our Marketing dept is one I greatly value.

Source: Snapchat has become a Wild West of sponsored content | The Verge

March 5, 2015 - Comments Off on Coca-Cola unveils major redesign as it shifts from brand-specific ads

Coca-Cola unveils major redesign as it shifts from brand-specific ads

It is wrapping all four distinct brands – classic Coke, Diet Coke, Coke Zero and Coke Life, under one master brand marketing banner: Coca-Cola, in a bid to drive unity across the portfolio

Interesting. I'd have thought that making all their products look similar would actually cause more confusion.

50% of consumers not realising [Coke Zero] is a no sugar Coke

Wow. And I never would have thought that was a problem either. How do people still not know what Coke Zero is??!!

Coca-Cola unveils major redesign as it shifts from brand-specific ads | Brand Republic.