Jackie Robinson

A film by Ken Burns, Sarah Burns, and David McMahon

Creative Director: Derrick Chamlee   |   On-Air Design Director: David Wilder   |   Production: Jared Traver

LLT Writer / Edit: Jump Cut   |   SS Writer / Producer: Laurie Wiggins   |   On-Air Design: Nathaniel Howe Studios   |   Print Design: BPG

- Introduction -

"Jackie Robinson, a two-part, four-hour film directed by Ken Burns, Sarah Burns and David McMahon tells the story of an American icon whose life-long battle for first class citizenship for all African Americans transcends even his remarkable athletic achievements."

The Creative Brief stated, "While it’s baseball that defines Robinson's life and legacy to nearly every American, his life and choices after baseball reflected his attempt to stay true to himself and make choices he believed were right, even if they ran counter to others' expectations for his actions or affiliations." With that in mind we set out to show how Mr. Robinson was not just about baseball.

- Print Ad -


Poster Design: BPG


We generally try to connect the print with our on-air design and then into digitial and social but this one was tricky. The print was going through more approvals than usual and we needed a tease, so we focused on the paper texture and some iconic categories for Mr. Robinson.

For the series sell, we continued the categories motif, but now that the print ad was approved, it became difficult to see how that bright blue would translate to a serious on-air spot that told Mr. Robinson's story in a respectful manner, but after going through multiple concepts, I think Nate James and his studio did a fantastic job.

- Long Lead Tease -

Edit / Design: Jump Cut

- Series Sell -

Writer / Producer: Laurie Wiggins   |   Design / Animation: Nathaniel Howe Studios