Sr. Creative Director: John Ruppenthal | Creative Director: Derrick Chamlee | Creative Director: David Wilder | Sr. Designer: Richard Tsai | Asst. Art Director: Wade McComas
Writer / Producer: Sheryl Haley & Kenitra Ford | (Super) Production Producer: Rachel Holmes | Composite: Dave Taschler
- Introduction -
Filmed on location in Virginia, MERCYSTREET is a six-part Civil War-based drama which is partially based on Louisa May Alcott’s short story “Hospital Sketches”and the first American drama to air on PBS in more than a decade. MERCYSTREET follows the lives of two volunteer nurses on opposing sides of the Civil War — New England abolitionist Mary Phinney and Confederate supporter Emma Green. The Green family’s luxury hotel in Alexandria, Virginia, has been transformed into Mansion House, a Union Army hospital tending to the war’s wounded. Inspired by memoirs and letters from real doctors and nurse volunteers at Mansion House Hospital, this new drama reveals the stories of those struggling to save lives while managing their own hardships. The entire, in-house PBS Creative Lab team, produced elements for on-air, print, social, and programming. Kudos to our entire team.
Elastic's Opening Titles
Our objective was to use the opening title sequence as inspiration, but not to draw directly from it. Elastic generously provided our team with lots of raw footage from their shoot which we used sparingly on key pieces. Our budget was severly limited so we drew on the talents of our in-house design team inside PBS Creative Lab and on the compositing/After Effects talents at IMG based on some wonderful edits by Sheryl Haley and in-house contractor Kenitra Ford. In the end, we designed several new treatments of the MERCYSTREET logo and a graphic toolkit which reached out into all aspects of the campaign.
- There is Mercy -
Writer / Producer: Sheryl Haley | Sr. Designer: Richard Tsai
- Redemption Day -
Writer / Producer: Kenitra Ford | Sr. Designer: Richard Tsai
We produced quite a lot of elements for our social team, more than any other show we've worked on before. From, treated photos of the actors in traditional tintype to countdown images, and even GIF templates, my design team had it's hands full with social deliverables.
- Tintype Photos -
Sr. Designer Richard Tsai created these amazing tinype photo treatments for many of the actors.
Tintype design/treatment: Sr. Designer: Richard Tsai | Photo Credit: Cade Martin Photography
Photo Credit: Cade Martin Photography | Design/Treatment: Sugar Digital | Countdown Design: Asst Art Director: Wade McComas
- Results -
Mercy Street Season 1 premiered to a 2.2! Relative to the season-to-date Overnights average for the Sunday 10pm time slot, Mercy Street was 175% higher, and 120% higher than that same timeslot during the 2014-15 season. That's pretty great and derves a big kudos to our entire marketing team.