PBS Arts Fall Festival

2015

Design / Production: the New Blank   |   Senior Creative Director: John Ruppenthal   |   Creative Director: David Wilder   |   Writer / Producer: Jeffrey Hughes   |   Production: Jared Traver

- Introduction -

For 2015, once again we had a new host, Grammy Award-Winning, International Music Superstar Gloria Estefan, and a mandate to make the festival feel bigger and more entertainment driven than in years past. This year we contacted our partners from the PBS Anywhere campaign, The New Blank. The resulting look is beyond what we expected and a tribute to artisans everywhere.

- Concept -

This year's concept was based around the programming, which evokes a more latino flavor with dazzling musical specials by Chita Rivera, Vanessa Williams and Norm Lewis, UNITY’s Latin Tribute to Michael Jackson Hosted by Sheila E., the Film Scores of Danny Elfman and more.

On-Air

- Show Open -

The opening for each night is a carefully resconstructed 3D version of the set that the New Blank built in NY for the Gloria shoot. It's a montage of 3D camera moves across a virtual set with soaring orchestrational music created just for this project.

- Series Sell -