Television Critics Association
Creative Director / Photographer: David Wilder | Sr. Designer: Richard Tsai | Director, Event Strategy and Production: Phil Piga
Director, Conference Services: Tricia Moore | Special Events Consultant: Amanda Adams-Barney | Event Technology Manager: Cesar Camacho
Event Company: rjackbalthazar
- Introduction -
"The TCA Press Tour takes place twice a year in January and July. Each tour generates roughly 40,000 stories during each two week span, with approximately 45,000 more stories from the tour banked and released in subsequent months." During the tour, each network presents their slate of upcoming shows; including HBO, Netflix, and all the broadcast networks as well. The tour rotates between 2 hotels in the Los Angeles area; the Beverly Hilton in the summer and the Langham Huntington in the winter. Each hotel has it's own set of challenges and oppurtunites and takes weeks to prepare for in advance because of the large production and coordination efforts.
About 5 years ago I reached out to the Director of Event Strategy and Production, Phil Piga, to begin understanding how I could help. Phil was incredibly generous and allowed me and my team to begin producing elements which supplimented his events. Over time and working closely with Anne Bentley, Head of Corporate Communications for PBS and Phil's team which includes, Director of Conference Services Tricia Moore, Special Events Coordinator Amanda Adams-Barney and Event Technology Manager Cesar Camacho, that responsibility has grown to include more and more, such as: the registration area, the stage furniture & imagery, the overall branding, and other elements. In fact, it takes a huge team to put this event on twice a year, but each time we stretch the brand just a little bit further to see what new & fresh ideas we can bring to the table and this year we decided to try something a bit new for us.
Working with event planning company rjackbalthazar, we decided to warm up our palette from years past and go with a more formal but elegant theme for this year. The team at rjackbalthazar came through with great ideas and we were thrilled with the outcome.
- The Design -
We started off coming up with a design theme. After playing with several patterns, Richard and I came to love this circle motif inspired by our PBS logo and it's circular shape. It also played well with the natural decor of the hotel's carpet and color patterns which helped a lot. We designed and produced over 13 pieces of signage to help guests navigate the hotel during the PBS sessions.
- Registration Area -
After our design was established and our signage beginning to take shape, we turned our attention towards our furniture and registration area. In years past we'd gone with a white, european look which wasn't right for this year's motif but lucklily we had rjackbalthazar on board. After discussing some trends we liked, they walked us through picking everything from the couches & tables to the pillows and flowers.
- Stage Setup -
Once inside the ballroom we needed to design a series of slides for each of our sessions and on 5 different screens. Using any key art or direction from the show's producing team, Richard and I set out to design over 22 different setups, customizing every one for each show's look & feel.