I'm David Wilder, Creative Director with PBS. Previously with TBS & TNT at Turner Broadcasting and graduate of Industrial Design from Auburn University.
Happy Apple Event Day! Everyone is excited to see what Apple announces today and the big bets are on possibly two new iPhones with a “wearable”, probably a watch of some kind. But I think people are overlooking the message of Apple’s invitation which is typically a cryptic sign of things to come.
Wish we could say more.
That word, “say” is what’s interesting to me. The invitation doesn’t read, “Watch what we do next.”, which would be more appropriate for an announcement around a wearable device, specifically a watch.
I’ve been listening to and reading a lot of predictions these last few weeks and I haven’t heard one person pick up on the word, “say” in the invitation.
Here’s my two cents. Yes, there will in all probability be a new iPhone announced, probably even the larger version we’ve been waiting to see. And yes, I think a wearable is in the cards as well. But if we read between the lines of Apple’s invitation, I also believe that some sort of voice functionality will be a key point of the presentation. Maybe it’s a refined Siri or maybe something completely new. But using the word “say” has got to mean something.
In my series on cord cutting (Cutting The Cord Analysis, Cable vs. Cutting the Cord & The Fractured Streaming Marketplace), I’ve been talking about how some networks have a better understanding of what customers want and some just downright don’t get it or are confused (NBC & Showtime - You’re Streaming It Wrong). But an interesting fact has arisen that I never expected.Read more
During my TV transition week going from cable to internet only I’ve been testing a lot of apps and services. I can honestly say Hulu is pretty great.
I can also say that some networks just don’t get it. I’m looking at you CBS and FX. CBS only allows viewing though a browser - and no, airplay is not supported. FX requires a cable subscription - lame.Read more
As I make my plan to leave Comcast behind, I put together a list of my shows over the weekend, along with the various ways to watch them1, and it’s pretty pathetic. As I started grouping them by network, trends would emerge.Read more
Back in 2011 I decided to go through all my TV viewing shows and compare what it would cost if I decided to “Cut the Cord” by getting rid of cable and go “all in” with digital subscriptions and/or purchases. The results were pretty disappointing to me…Read more
I performed a brief test with my 3 favorite TV logging apps (iShows, 60Hz, and iTV Shows) to see which one shared best on both Twitter & Facebook.Read more
Some of the new digital branding is beginning to role out in the iTunes store for Downton. In the coming months, users will begin to see a much more consistent and visual branding across platforms like Netflix, Google Play, and iTunes for PBS shows.
Comcast is now touting their new X2 platform (again) which is the succesor of the X1 platform. I have to give kudos to Comcast for realizing their experiences are terrible and they need to adapt to new viewer habits and expectations. But I also have to think that they still don’t get it. Take for instance this screen shot from their most recent promotional video. It’s a shot of lots of different remote models they’re obviously testing - different form factors and materials. But, holy crap, these already look horrible. Too many buttons, too bulky, too unfriendly.Read more