The Approach

People dont share ideas. They share stories.

The best campaigns aren't just well-made; they're well-framed. I work with brands and creative teams at the intersection of strategy and execution: shaping the narrative, building the creative, and driving it across broadcast, digital, social, and beyond. I've done it for Discovery, PBS, National Geographic, TBS, TNT, Amtrak, and Comcast. The goal shouldn't be volume. It should be impact.

About Me

An Emmy® Award-winning creative director with decades of experience directing campaigns for national brands, nonprofits, and political organizations. Having worked both in-house at major networks and on the agency side, I understand how those two worlds interact: what it takes to get creative approved internally, and what outside teams need to deliver their best work. That dual perspective shapes everything I bring to a project.

EMMY® Awards

PromaxBDA

Telly Awards

The brief starts here.

Close-up portrait of a person

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©2026 It'sWilder

The brief starts here.

Close-up portrait of a person

Follow on

or dive deeper on

©2026 It'sWilder