It'sWilder has a brand new look and feel. We've been working on a rebrand for over a year, and it's finally ready. From the new logo to the refreshed color palette to the new website, we hope you enjoy it as much as we do.
New Logo
It'sWilder has grown up, and it was time to show it in our branding. The old logo was a bit playful and fun but didn't communicate some of the more serious projects we've worked on over the years. So we set out to craft a more neutral and inclusive brand, but we still wanted our creative side to come across, and that's where the new apostrophe comes into play. It can change color depending on the project, social platform, and more while keeping the core logo intact. It's a fun way of expressing our creative side, and it serves as an icon for avatars and other smaller branding platforms.
New Font
We also switched our primary font from Museo Sans Rounded to Avenir, which gives the brand a more precise identity. And now, with three separate weights, it's much easier to define headlines, subheaders, and captions.
Refreshed Color Palette
The old color palette consisted of three simple colors: orange as the primary, blue as an accent, and grey as the catch-all color. The new rebrand now has ten colors to pick from for any occasion, and they are all bright and energetic. Warm greys for typography allow the other colors to pop, and our expanded shades of blues, purples, pinks, greens, yellows, and oranges take our brand to the next level. Combined with the new font, the new colors allow the brand's unique design approach to shine without feeling playful.
New Website
We redesigned the website with a new logo and color palette, dividing it into Services, Selected Projects, and More Information. We know clients don't have time to search a website for contact information, testimonials, or agency clients, so we put everything on one page, making it easily accessible.
The new Live Category function in our Selected Projects section allows clients to quickly see work relevant to their needs. The Testimonials section also showcases some of the wonderful things our clients have said about working with us. And if you're looking for more, the Archive page still has work from decades past.
This new evolution of our brand expresses how we've grown over the last four years and our approach to design. It's a clear expression of It'sWilder's three pillars: Trust, Quality, and Affordability, which we strive for in every project, with every client.