April 26, 2025Comments are off for this post.
Freelance hours, invisible labor, and the myth of flexibility.
I’m back to freelancing again after a short love affair with corporate life, and to my surprise, the hardest adjustment hasn’t been the workload or the sleepless nights—it’s how quickly my family forgot I actually work.
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April 19, 2025Comments are off for this post.
Last week, a potential client asked me a question I didn’t expect:
“Are you planning to leave freelancing for a full-time job anytime soon?”
They weren’t just curious—they were cautious. They didn’t want to invest in someone who might not stick around. They were looking long-term.
And just like that, I found myself questioning something I hadn’t given much weight to before:
Can you invest in building a freelance business while still exploring the right full-time role?
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April 13, 2025Comments are off for this post.
If you’ve ever used “marketing” and “advertising” like they mean the same thing… you’re not alone.
A lot of small business owners do—and to be fair, they overlap. But knowing the difference can help you make much better decisions when it comes to your time, your budget, and your brand.
Read moreApril 9, 2025Comments are off for this post.
Welcome to The Marketing Manual—a new weekly blog from It’sWilder built just for small businesses, creatives, and side hustlers who want to make smarter marketing moves.
Every Sunday, I’ll break down something helpful, tactical, or just plain misunderstood in the world of marketing—with no jargon, no fluff, and no gatekeeping. Just creative, human advice you can actually use. Let’s get into it.