Let's do it again!

How we built on 2017's success with D.C.'s Auburn Alumni club.

Capabilities

Strategy, Social Media

Deliverables

Newsletters, Animated GIFs, Facebook Matchups, Photography, Quotes, Scorecards, Polls, Misc.

Client

Metro Washington Auburn Club

01. Introduction

After the successful 2017 season, President Susan D’Antoni asked us to continue in service and be the Communications Director and join the Board of Directors for the 2018 season, which we happily accepted.

With the 2018 season just around the corner, we wanted to step up our “game” and create an entirely different campaign while simultaneously growing the KPI’s in connection with the Auburn brand. It’sWilder eventually produced over 100 elements throughout the season.

We feel this design showcased the brand & energy of the team while staying true to the Auburn spirit, at the same time giving the club a unique look and feel that was consistent & beautiful across all platforms. The result was an award-winning campaign that won the “Most Outstanding Communication” award in 2018 at the Auburn Club Awards.

"It'sWilder was able to take our existing brand, and improve on it greatly which enhanced engagement with Auburn alumni in our area. They demonstrated initiative, creativity, and consistency in our social media efforts improving our attendance at watch parties and our interest in club activities. "

Susan D'Antoni

President, Metro Washington Auburn Club

02. GameDay Matchups

For the 2018 season, we felt we needed a new design and started exploring different layouts. Each week’s game consisted of multiple elements and was custom designed for that opponent with various formats for Twitter, Instagram, Facebook, and the newsletter. It was then scheduled & posted at strategic times throughout the week to maximize engagement & visibility.

03. GameDay Events

Each week a Facebook event was created for our recurring Watch Parties, allowing alumni and fans who RSVP’d to get reminders and have robust discussions around game events.

04. GameDay Photos

Each game day, It’sWilder would post a new graphic to each social account, with an iconic photo from the Auburn Facebook feed or one of our previous Watch Parties to excite the fan base, allowing the club to get the conversation started early and continue throughout the day.

05. Scoreboards

After each game, It’sWilder posted the score across multiple social media accounts to provide a recap and the fans with a shareable element to discuss the game.

06. Quotes

One of the most popular elements It’sWilder created this season were quotes from famous Auburn alumni, which tied into that week’s game. These were posted each week on Thursday under the hashtag #TRT for “Throw Back Thursday.”

07. AP Polls

As Auburn rose and fell throughout the season, It’sWilder posted the team’s AP Poll ranking each week to keep fans informed and engaged.

08. Special Events

Custom posters were designed and produced for promotion and distribution on social media platforms and within the newsletter for several events.

09. Photo Collections

For special events, It’sWilder would be on-site to document the event, creating memorable moments which were collected and posted online for every club member to download for free.

10. Misc

From cross-promoting social profiles, items for sale, photos from events or watch parties, interesting articles, and more, It’sWilder created a robust social network that was constantly filled with content.

11. Awards

The Auburn Alumni Club Awards are given out each year to the most outstanding clubs in their respective areas, with over 100 clubs competing each year. This year Metro Washington Auburn Club won for “Most Outstanding Communication,” which recognizes It’sWilder for our work with the club’s social media and communication efforts.