A podcast about … life.
How we helped NPR promote their LifeKit podcast series on Facebook.
Capabilities
Social Media
Deliverables
A set of digital ads for use on social media platforms
Client
NPR
01. Introduction
NPR approached It’sWilder about designing a set of social media ads to promote their LifeKit podcasts on Travel and Money. LifeKit is a podcast that develops “tools to help you get better” by talking to the experts and getting the best advice out there.
It’sWilder worked closely with NPR’s Carol Paik to develop targeted social media ads that promote the shows and the brand in a new light.
"It was great to collaborate with David again! He jumped right in on this challenging project with little to no assets. He was flexible, designed multiple design options, and had great copy points too. "
Carol Paik
Sr Manager Marketing & Promotions, NPR
02. Final Creative
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