Some are just too cute! And some are just dangerous!
How we helped National Geographic brand two different shows with two very different viewpoints.
Capabilities
Branding, Motion Graphics
Deliverables
Logo, Show Open, IDs, Transitions, L3s, Infographics
Partners
Interface Media Group
01. Introduction
In working with National Geographic, Interface Media Group (IMG) approached It'sWilder about designing and animating two separate but complementary show packages. The final toolkit included two of everything: Show Logos, Opens, Transitions, Lower Thirds, and Infographic Screens, which could present information about each animal in detail.
It'sWilder and IMG worked closely with National Geographic and decided on an approach based on sports graphics but still rooted in National Geographic's brand style to present the show with a slightly different approach.
02. Logo Design
The client requested that both logos represent each of the show's themes while staying grounded in the National Geographic Wild brand.
03. Show Open Design Frames
World's Cutest Animals
Australia's Most Dangerous
04. Show Opens
05. Other Elements
As part of the toolkit, It'sWilder created transitions, infographic backgrounds, lower thirds, and more.
Infographics
Lower Thirds
Transitions
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