Luminis Health's Digital Front Door
Empowering Patients Through Engaging Digital Guidance
Capabilities
Creative Direction, Motion Graphics
Deliverables
3 x :30 Spots
Client
Luminis Health
01. Introduction
In August, IMG collaborated with Luminis Health to design and animate a series of videos aimed at showcasing key features of their mobile website. These three :30-second videos were crafted to provide clear, engaging guidance on essential functionalities:
- Searching for a Provider – Demonstrating how users can easily find healthcare providers within the Luminis Health network through intuitive search tools.
- Your Digital Dashboard – Highlighting the app's personalized dashboard, which simplifies access to appointments, test results, and other important health information.
- How to Book Online – Offering a step-by-step guide for scheduling appointments through the app, making healthcare more accessible and convenient for users.
IMG handled the full production process, including script development, design, animation, and final delivery. The visuals were tailored to align with Luminis Health’s brand, ensuring consistency and reinforcing trust with their audience.
The objective was to create concise, user-friendly content that empowers patients to confidently navigate the mobile app and maximize its features, ultimately enhancing their healthcare experience.
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