Third time's the charm!

How we took D.C.'s Auburn Alumni club to the next level.

Capabilities

Strategy, Social Media

Deliverables

Newsletters, Facebook Matchups, Photography, Events, Polls

Client

Metro Washington Auburn Club

01. Introduction

After our successful 2017 and 2018 seasons, President Susan D’Antoni asked us to complete the trilogy and work on the 2019 season, which we happily accepted.

This year’s plan showcased a new design & layout while simultaneously staying true to the Auburn spirit and giving the club a unique look and feel that was consistent & beautiful across all platforms.

"It'sWilder was able to take our existing brand, and improve on it greatly which enhanced engagement with Auburn alumni in our area. They demonstrated initiative, creativity, and consistency in our social media efforts improving our attendance at watch parties and our interest in club activities. "

Susan D'Antoni

President, Metro Washington Auburn Club

02. Countdown to Kickoff

Prior to the season beginning, we crafted a social countdown to get fans engaged and excited about the upcoming season.

03. GameDay Matchups

For the 2019 season, It’sWilder chose a concept based on photography. Each week’s game consisted of multiple elements and was custom designed for that opponent with numerous formats for Twitter, Instagram, Facebook, and the newsletter. It was then scheduled & posted at strategic times throughout the week to maximize engagement & visibility.

04. GameDay Events

Each week a Facebook event was created for our recurring Watch Parties, allowing alumni and fans who RSVP’d to get reminders and even have robust discussions around the game events.

05. GameDay Photos

Every Saturday morning, It’sWilder would post a new graphic to each social account, with an iconic photo from the Auburn facebook feed or one of our previous Watch Parties, to excite the fan base. This allowed the club to get the conversation started early and continue throughout the day.