Lions and Tigers and Bears…oh my!

How we helped National Geographic brand their new favorite show about Tigers…and Rhinos, and Monkeys, and Penguins, and Giraffes.

Role

Designer, Motion Graphics

Deliverables

Show logos, map indicators, L3s

Client

National Geographic

Agency

Interface Media Group

01. Introduction

In working with National Geographic, Interface Media Group (IMG) approached It’sWilder about designing and animating a graphics toolkit for a show called “Secrets of the Zoo: Tigers.”

The show highlights clips from two of the largest and most popular zoos in the U.S., Ohio’s renowned Columbus Zoo and Tampa, FL. The final toolkit included animated elements such as Show Logos, Lower Thirds, and Map Indicators.

It’sWilder and IMG worked closely with National Geographic to develop this toolkit for an additional five versions of the show: Rhinos, Giraffes, Reptiles, Penguins, and Monkeys.

02. Logo Design & Animation

The client requested a hint of the animals from the show in each of the title logos. Since you can’t change a Tiger’s stripes, we thought that was the perfect place to start. We went for a playful and colorful design rooted in National Geographic Wild’s brand colors.

03. Show Logo Versions

We added a little bit of the main animal’s texture for each of the subsequent show titles into the logo itself. This design was carried over to other elements within the toolkit, such as lower thirds and map markers, ensuring each show had its own personality and identity.