Who ya gonna call…when you have a tech question?

How It'sWilder helped a tech startup create their identity.

Capabilities

Strategy, Branding

Deliverables

Logos, Styleguide, Color Palatte, Fonts

Client

CD Integrations

01. Introduction

Your Guy 4 Tech strives to help its customers maximize their existing tech so a business can reach its full potential. Their vision is to see a business grow and thrive as they make friends with the technology that is critical to a company. They aim to put their knowledge, experience, and certifications to use, with common sense and a clear purpose in mind.

Craig Delfosse, owner and CEO, contacted It'sWilder to make a fresh start. Craig was adamant about creating a fresh look for his company and aimed to convey his robust approach to customer service and communication.

02. Logo Concepts

Craig wanted a design that conveyed strength and a sense of personal touch, which is the hallmark of his company. It'sWilder developed several logo options, but as with many things, sometimes simple is best.

03. Final Logo Design

The final design came in multiple formats. A "Primary" which was the main logo and provided all the essential information, a "Mark" which took the Primary and added in some secondary information such as the company tagline, and finally a "Small" logo which can be used for applications such as avatars, buttons, etc. It'sWilder also provided versions of each type to work over both dark backgrounds and light backgrounds. This provided the client with the most flexibility for any application.

04. Styleguide

The finishing touch was the 1 page styleguide. It allows anyone with access to the logos to understand how they should be used and provides the client a reference in order to produce new content.