War Damn Eagle!

How we helped D.C.'s Auburn Alumni club become big time.

Capabilities

Strategy, Motion Graphics, Social Media

Deliverables

Newsletters, Animated GIFs, Facebook Matchups, Photography

Client

Metro Washington Auburn Club

01. Introduction

Before the 2017 football season, we reached out to Susan D'Antoni, the President of the Washington D.C. chapter for the Auburn Alumni Association. We wanted to get involved with the local chapter, so we volunteered our design services. By the end of the season, we served on the Board of Directors, produced assets for each game, managed the local chapter's social media accounts and took photographs for each GameDay event.

Along the way, we got to meet some fantastic Auburn alumni through watch parties and other events. Oh yeah, Auburn didn't do too bad this season either.

"It'sWilder was able to take our existing brand, and improve on it greatly which enhanced engagement with Auburn alumni in our area. They demonstrated initiative, creativity, and consistency in our social media efforts improving our attendance at watch parties and our interest in club activities. "

Susan D'Antoni

President, Metro Washington Auburn Club

02. GameDay Matchups

We wanted each week's matchup to entice the reader to know more, so we designed a graphic template we could replicate for each game showing who Auburn was playing that week.

Over the season, we slightly altered the design by removing information duplicated in other locations. Each week, the image underneath was changed to be more relevant and reflect the team Auburn was playing.

03. Newsletter

We also felt the newsletter could be more engaging, and the information should be presented in a more transparent format. A redesigned header and features such as LAST WEEK's photo section engaged readers to join the Facebook group. The overall redesign helped raise the "open" rate from 16% to 27% - once you consider each game's popularity and who Auburn was playing that week.

Left: Original Design | Right: 2017 Redesign

Platform: MailChimp

04. GameDay GIFs

We wanted to go above and beyond, so we created animated GIFs, adding flair to each milestone within the game. We posted them to the club's Twitter account each time a significant event occurred, driving engagement and fan enthusiasm.

As soon as Apple announced them, we instantly saw the power of animoji's. We were able to build a few "TOUCHDOWN AUBURN" versions using long-time radio announcer legend Jim Fyffe's catchphrase that any Auburn fan will instantly recognize.

Lastly, we created a series of GIFs as a countdown to Auburn's biggest game of the year - the Iron Bowl, with the hashtag #BeatBama.

05. Photography

We served as the photographer for each week's Watch Party, taking candid photos for the newsletter or the club's archive. Here is just a small selection of the more than 450 photos we took over eight events.

06. Results

All this work resulted in an increase of approximately 102 followers over the season, lots more engagement, and was shared by over ten other alumni clubs around the country.

Overall, this was a fantastic season of work. We're very thankful to Auburn Alumni DC Chapter President Susan D'Antoni for bringing us on and giving us such freedom to experiment and try new things.

War Eagle!

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