CoverLogo_NPR-Travel.Money_

A podcast about … life.

How we helped NPR promote their LifeKit podcast series on Facebook.

Capabilities

Social Media

Deliverables

A set of digital ads for use on social media platforms

Client

NPR

01. Introduction

NPR approached It’sWilder about designing a set of social media ads to promote their LifeKit podcasts on Travel and Money. LifeKit is a podcast that develops “tools to help you get better” by talking to the experts and getting the best advice out there.

It’sWilder worked closely with NPR’s Carol Paik to develop targeted social media ads that promote the shows and the brand in a new light.

"It was great to collaborate with David again! He jumped right in on this challenging project with little to no assets. He was flexible, designed multiple design options, and had great copy points too. "

Carol Paik

Sr Manager Marketing & Promotions, NPR

02. Final Creative

NPR_LifeKit_Travel_FB-Ad_090319-2
NPR_LifeKit_Travel_FB-Ad_090319-3
NPR_LifeKit_Travel_FB-Ad_090319-1
NPR_LifeKit_Money_FB-Ad-v9_FINAL3
NPR_LifeKit_Money_FB-Ad-v9_FINAL4
NPR_LifeKit_Money_FB-Ad-v9_FINAL1
NPR_LifeKit_Money_FB-Ad-v9_FINAL2-REV

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©2025 It’sWilder - Unless otherwise credited, the work seen here was either managed, directed, or designed by me.